Ashton Kutcher’s new media company A+ is off to a start that, well, suits its name.
On the surface A+ is a website that publishes feel-good content. Some of the upbeat, quirky headlines read like those on Upworthy — “They Expected To Rescue 1 Dog, But A Few Days Later There Were 10 More” and “You’ll Never See The World In The Same Way After Watching This.”
At its core A+ is a publishing platform that its founders hope will be used by writers, marketers, and celebrities who want to make viral content. In exchange for viral stories, A+ will pay some of its contributors a share of the ad revenue generated from their posts.
A+ was co-founded by Kutcher and two software developers, Kendall Dabaghi and Evan Beard.
“We situate ourselves as the new social publisher,” Dabaghi told CNNMoney.
Already, A+ has attracted an impressive audience with very little promotion.